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Tea · importers

Tea Importers in Italy

Italy reports $3.4B in the chapter that holds tea, coffee, mate and spices, fourth in the world, but it is a coffee country first and a tea country second.

$3.4BHS 09 imports, 2024
#4 of 96Rank among reporting markets
0.5%Share of all imports

Largest importers in the dataset, for context

MarketHS 09 imports
United States$11.7B
Germany$6.5B
France$4.0B
Canada$2.4B
Spain$2.2B

Read the figures correctly

Figures are for the whole of HS chapter 09 (coffee, tea, mate and spices); tea is only part of it. Source: UN Comtrade, as reported by national authorities; latest available year per market.

Read the chapter as mostly coffee

Italy’s espresso tradition makes coffee the likely bulk of the $3.4B, which is 5.0% of reported world imports. Tea is a growing but smaller category, so a tea seller should treat the headline as an upper bound, not as a tea market size. The chapter is 0.5% of its $621.6B imports and ranks 31st among its import chapters.

Only the United States, Germany and France report more.

A niche that rewards quality

Where tea is a secondary drink, importers often focus on quality and on categories that are growing: iced tea, green tea, herbal infusions and premium loose-leaf for specialist shops and cafes. Volume is smaller than in traditional tea countries, so lots may be smaller and buyers more selective.

Ask an importer which categories it is trying to grow, and offer samples in those. Tell the buyer clearly how your tea is packed and how long it keeps, since small importers with slow-moving stock worry about freshness and about being left with unsold lots.

  • Iced tea and ready-to-drink ingredients
  • Green, white and herbal categories
  • Premium loose-leaf for specialist retail

Rules and routes

Residue limits and labelling requirements are set by the authorities and change over time, so confirm the present position with them and with the buyer. Germany, China, France and the Netherlands lead Italy’s overall source list, which covers all goods and suggests that some tea reaches Italian buyers through northern European packers.

Finding importers of tea

Shipment records for the tea heading name each receiver and cargo weight, separately from the coffee and spice lines in the chapter.

Agree Incoterm, currency, payment terms and port, and approach your shortlist through this site’s free marketplace. Re-exports can distort the ranking.

Questions

Is Italy's $3.4B a tea figure?

No. It covers coffee, tea, mate and spices, and coffee is likely to be most of it.

Where is Italian tea demand growing?

In iced tea, green tea, herbal infusions and premium loose-leaf.

Do Italian tea buyers order large volumes?

Usually smaller volumes than in traditional tea countries, so lots may be modest.

How do I find Italian tea importers?

Use shipment records for the tea heading and rank consignees by cargo weight.